In 2016 The Carlton Football Club launched a new initiative called – Carlton Respects – a family violence initiative promoting respect and equality.
Carlton took advice from leading family violence prevention organisation Our Watch, and the Luke Batty Foundation and the Club has been raising awareness about the prevalence of family violence in the community.
CEO Steven Trigg said the Carlton Respects campaign was developed to address the growing issue of family violence in the wider community.
“There are some alarming statistics around family violence,” Trigg said.
“In Victoria alone, police attend a family violence incident every eight minutes. This is simply unacceptable and we hope to send a strong message that this behaviour cannot be tolerated.
“As a football club, we understand that we are very much in the frame as social influencers. A primary prevention of family violence is through improved gender equality, a notion which aligns with our club as we strive to be leaders in this area.”
The campaign, further supported by a powerful ‘whole-of-club’ video clip, focuses on the Club’s commitment to promoting respect and equality in the wider community. Carlton’s official website, carltonfc.com.au, will also host an online hub to link people within the community to mainstream support services with additional multi-lingual translations.
Over the course of the next twelve months, Carlton Football Club will also facilitate educational sessions at schools and not-for-profit organisations to promote equality and respect, with a focus amongst youth in Melbourne’s northern corridor.
Banner Asset Management is proud to be associated with the Carlton Football Club and the Carlton Respects campaign.